We build identity systems for ambitious companies — from seed-stage startups to century-old maisons. Strategy, visual identity, and art direction that makes the right people stop scrolling.
Complete identity overhaul for a luxury spirits house entering European markets. Dark, confident, built to age.
Minimal system for a Paris-based architecture firm. Geometry as language — every element earns its place.
Art direction for the launch of Ovoid's clean beauty line. Sensory, scientific, unmistakably feminine.
Strategic rebrand for a cleantech startup pre-Series B. Built trust, signaled ambition, closed the round.
Repositioning a 3rd-generation French maison as a modern luxury atelier without losing its heritage roots.
Full digital identity for a Web3 infrastructure protocol. Technical precision meets cultural fluency.
Wordmarks, symbol systems, color architecture, and type hierarchies that telegraph exactly who you are before a single word is read.
Campaign concepts, visual worlds, and creative direction for shoots, launches, and brand campaigns that live long after the brief.
Positioning, naming, narrative, and competitive architecture. We find the single idea your brand should own — then build everything from it.
Motion identity, web design systems, social template libraries, and digital touchpoints engineered for the screens your audience lives on.
We spend the first week inside your world — stakeholder interviews, competitive landscape, audience archetypes, business objectives. We listen more than we speak.
Positioning territory, naming (if needed), brand pillars, and the core narrative. Everything downstream traces back to this document.
Three creative directions, each fully resolved. No half-baked moodboards — real systems you can evaluate in context.
One chosen direction, refined through two rounds of structured feedback. Precision over iteration — we move forward, not in circles.
Comprehensive brand guidelines, all master files, asset libraries, and a handover session. Everything you need to carry the brand forward.
"Orbit didn't just design a logo — they built us a world. Every touchpoint now feels intentional. Distributors stop us at every trade show to ask who did it."
"The rebrand was the catalyst for our Series B. Investors told us directly — the identity signaled we were serious. That's the ROI of great brand work."
"Working with a branding studio on our own identity was daunting. Orbit earned our trust by challenging our assumptions — the result is sharper than anything we imagined."
"The campaign art direction was exactly what the launch needed. Sensory without being gratuitous, premium without being cold. Our sell-through in month one broke projections by 40%."
Orbit is intentionally small. We take 4 projects per quarter — never more. Every client gets every senior person in the room. That's the model and we won't change it.
15 years building brands across Paris, Berlin, and New York. Former CD at Bureau de Style. Led identity programs for 3 Fortune 500s before founding Orbit.
Brand strategist with a background in semiotics and behavioral economics. Previously at Wolff Olins London. Believes every great identity starts with an uncomfortable truth.
Typography obsessive, systems thinker, former Pentagram. Sana turns strategic clarity into visual precision — nothing is arbitrary, everything resonates.
Bridges static brand into living systems — motion identity, interactive web, digital touchpoints. Worked with Nike Digital and Spotify Creative Labs.
We're selective about new projects. Tell us what you're building and we'll respond within 48 hours with an honest assessment of how we can help — or who else might.